This lecture covers the 5 main circuits that we think about when it comes to applying neuroscience to marketing and design. When we say “circuits”, we mean brain pathways – specific routes in the brain which cross through specific brain parts that are of interest to us like the amygdala, insula, hippocampus, and more.
Please find the link to the flashcard deck for this lecture here.
After editing this lecture, I realized it would likely be helpful for me to go into more detail about the mesocorticolimbic pathway. I will record a video on that and post it within this course ASAP. As a pretty good backup, here’s a video on the mesocorticolimbic pathway I did for TikTok not long ago: link.
I also mention the “Triple Crown” in this lecture and use it as an analogy. If you have never heard of it, you can learn about it here.
And yes, you’ll see I correct a little typo on one of the slides around 0:59. Changed “Possibly” to “Partially” 🙂