Neuromarketing Transformation: 5 Years of Neuromarketing Work & Research in One Program
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Introduction
What You'll Get Out of This Course -
Why I Made This Course
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Course Resources
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Step 1: Understand and Align with How The Brain WorksHow to Succeed Using This Course
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Introduction to This Section (0:32)
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Structure and Function of the Nervous System7 Topics
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The Neuron (1:15)
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The Neuron - Excitation, Inhibition, and Marketing (3:54) (Bonus Lesson)
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The Neuron - Myelin Sheath & Marketing (4:48) (Bonus Lesson)
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The Neuron - Hebb's Law & Marketing (5:28) (Bonus Lesson)
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The Brain - The Cortical Areas & the 4 Lobes (2:33)
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The Brain - The Subcortical Areas (0:44)
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The 5 Circuits (2:45)
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The Neuron (1:15)
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"Your Brain Is Not an Onion with a Tiny Reptile Inside" - Cesario et. al (Short Read)
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Step 2: Speak the Brain’s LanguageMarketing to the Intuitive Mind: A Brief Introduction (3:13)
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Introduction to This Lesson (1:19)
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Marketing to the Intuitive Mind5 Topics
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Models of Neuromarketing14 Topics
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Models of Neuromarketing Part 1A (3:57)
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Models of Neuromarketing Part 1B (3:24)
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Models of Neuromarketing Part 1C (5:53)
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Models of Neuromarketing Part 2 (8:21)
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Models of Neuromarketing Part 3 (11:13)
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Models of Neuromarketing Part 4 (11:40)
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Models of Neuromarketing Part 5A (3:26)
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Models of Neuromarketing Part 5B (2:24)
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Models of Neuromarketing Part 6A - A Concise Introduction to Brand Valuation (2:14)
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Models of Neuromarketing Part 6B - Brand Valuation in Detail (Short Read)
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Models of Neuromarketing Part 6C - Brand Valuation in Summary (Short Read)
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Models of Neuromarketing Part 7 (2:32)
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How You Can Test Your Brand Equity More Cheaply & More Easily (Short Read)
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Models of Neuromarketing Part 8 (3:05)
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Models of Neuromarketing Part 1A (3:57)
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Step 3: Use an Integrated Neuromarketing ModelIntroduction to the Integrated Neuromarketing Model (4:21)
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The Iceberg Model8 Topics
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The NEURON Model6 Topics
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Notice - Actions & Metrics for Capturing Attention (5:27)
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Evoke - Actions & Metrics for Effective Messaging (8:49)
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Urge - Actions & Metrics for the Middle of Your Funnel (10:24)
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Response - Actions & Metrics for the Bottom of Your Funnel (6:49)
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Optimize - Actions & Metrics for Continuous Optimization of Your Funnel (14:02)
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Nurture - Actions & Metrics for Reciprocal Altruism (21:18)
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Notice - Actions & Metrics for Capturing Attention (5:27)
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Wrapping Up This Lesson4 Topics
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Proprietary LLM Prompts for Neuromarketing (Use w/ ChatGPT, Gemini, Claude, etc.)LLM Prompts for Neuromarketing Success5 Topics
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PVA Prompt
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Simplified Language Prompt (to Make Content Easier to Read / Consume)
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Iceberg Model Prompt (for Getting Alignment with Every Level of Your Customer's Mind)
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NEURON Model Prompt (to Create Complete Marketing Strategies)
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Neuropsychology Based Storytelling Prompt (to Create Effective Stories Faster and More Easily)
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PVA Prompt
You’ll learn the principles of neuroscience based marketing and how to use it to grow your business.
Whether it’s getting more sales, more followers, or simply improving your brand presence, this course will help you get more of what you want.
This course also comes with a campaign guide you can use as a sort of checklist or rubric to grade your own marketing. So if you’re planning a marketing campaign or to do anything that involves persuasion, you can use it to help ensure it follows the principles of neuromarketing.
You will also get more value here than I can provide basically anywhere else. I talk about neuromarketing on my social pages and in my TikTok lives, but I can only talk about so much given the time and resource constraints. This course enables me to provide more value to you and also enables you to support me so that I can further maximize that value.
Alright. I think that covers that pretty well. Go ahead to the next lesson. Your journey into learning neuromarketing is about to begin 🙂