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Neuromarketing Transformation: 5 Years of Neuromarketing Work & Research in One Program
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Introduction
What You'll Get Out of This Course -
Why I Made This Course
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Course Resources
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Step 1: Understand and Align with How The Brain WorksHow to Succeed Using This Course
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Introduction to This Section (0:32)
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Structure and Function of the Nervous System7 Topics
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The Neuron (1:15)
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The Neuron - Excitation, Inhibition, and Marketing (3:54) (Bonus Lesson)
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The Neuron - Myelin Sheath & Marketing (4:48) (Bonus Lesson)
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The Neuron - Hebb's Law & Marketing (5:28) (Bonus Lesson)
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The Brain - The Cortical Areas & the 4 Lobes (2:33)
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The Brain - The Subcortical Areas (0:44)
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The 5 Circuits (2:45)
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The Neuron (1:15)
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"Your Brain Is Not an Onion with a Tiny Reptile Inside" - Cesario et. al (Short Read)
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Step 2: Speak the Brain’s LanguageMarketing to the Intuitive Mind: A Brief Introduction (3:13)
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Introduction to This Lesson (1:19)
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Marketing to the Intuitive Mind5 Topics
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Models of Neuromarketing14 Topics
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Models of Neuromarketing Part 1A (3:57)
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Models of Neuromarketing Part 1B (3:24)
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Models of Neuromarketing Part 1C (5:53)
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Models of Neuromarketing Part 2 (8:21)
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Models of Neuromarketing Part 3 (11:13)
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Models of Neuromarketing Part 4 (11:40)
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Models of Neuromarketing Part 5A (3:26)
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Models of Neuromarketing Part 5B (2:24)
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Models of Neuromarketing Part 6A - A Concise Introduction to Brand Valuation (2:14)
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Models of Neuromarketing Part 6B - Brand Valuation in Detail (Short Read)
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Models of Neuromarketing Part 6C - Brand Valuation in Summary (Short Read)
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Models of Neuromarketing Part 7 (2:32)
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How You Can Test Your Brand Equity More Cheaply & More Easily (Short Read)
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Models of Neuromarketing Part 8 (3:05)
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Models of Neuromarketing Part 1A (3:57)
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Step 3: Use an Integrated Neuromarketing ModelIntroduction to the Integrated Neuromarketing Model (4:21)
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The Iceberg Model8 Topics
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The NEURON Model6 Topics
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Notice - Actions & Metrics for Capturing Attention (5:27)
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Evoke - Actions & Metrics for Effective Messaging (8:49)
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Urge - Actions & Metrics for the Middle of Your Funnel (10:24)
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Response - Actions & Metrics for the Bottom of Your Funnel (6:49)
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Optimize - Actions & Metrics for Continuous Optimization of Your Funnel (14:02)
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Nurture - Actions & Metrics for Reciprocal Altruism (21:18)
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Notice - Actions & Metrics for Capturing Attention (5:27)
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Wrapping Up This Lesson4 Topics
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Proprietary LLM Prompts for Neuromarketing (Use w/ ChatGPT, Gemini, Claude, etc.)LLM Prompts for Neuromarketing Success5 Topics
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PVA Prompt
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Simplified Language Prompt (to Make Content Easier to Read / Consume)
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Iceberg Model Prompt (for Getting Alignment with Every Level of Your Customer's Mind)
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NEURON Model Prompt (to Create Complete Marketing Strategies)
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Neuropsychology Based Storytelling Prompt (to Create Effective Stories Faster and More Easily)
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PVA Prompt
In this lesson, you’ll learn the 5 main principles to know about marketing to the intuitive mind.